Kohler OUR MISSION: The corporation and each associate have the mission of contributing to a higher level of gracious living for those who are touched by our products and services. Gracious living is marked by qualities of charm, good taste, and generosity of spirit. It is further characterized by self-fulfillment and the enhancement of nature. OUR VALUES. We’ve led the way in our industry by staying true to our values: design, well-being, innovation, inclusion, and sustainability. Set on a firm foundation, our values have evolved to make room for new discoveries and advancements in how we understand ourselves, one another, the world we share.